Our story

Built on eleven years of engineering discipline

NTIOT started in 2015 when a small retail chain in Ho Chi Minh City needed sales-management software simpler than a spreadsheet. That first project taught us something that's stayed true ever since: shops and small businesses need software they can use right away, without hiring an IT team to run it.

More than a decade later, the focus hasn't changed — just the scale: hundreds of website, app, and management-software projects for shops, restaurants, spas, gyms, and training centers across Vietnam.

We're still privately held, still run directly by our founders, and we still measure success by one question: does the system we built actually make it easier for you to sell and run your business.

Mission

Give every shop and small business software as good as what the big brands have — fast, easy to use, and priced within reach.

Vision

A Vietnam where small businesses don't have to trade off between 'cheap' and 'actually works' when they choose software.

Core values

What we hold ourselves to

Speed comes first

Every website and app we build is measured for load speed before handover — because your customers will leave if they have to wait.

Simpler is better

We favor solutions you can run yourself right away, instead of complex systems that force you to hire someone just to operate them.

Say it straight, build it right

If a feature you're asking for isn't actually necessary, we'll say so instead of quietly building it to bill for more.

Leadership

The people setting the bar

Linh Tran

Chief Executive Officer & Co-Founder

Linh co-founded NTIOT in 2015 after eight years leading engineering teams at a Singapore-based fintech scale-up. She sets company strategy and still reviews architecture decisions on the company's largest engagements.

Daniel Vu

Chief Technology Officer & Co-Founder

Daniel owns NTIOT's technical bar — hiring standards, architecture review, and the internal engineering playbooks every team follows. Previously a staff engineer at a US-based logistics unicorn.

Mai Nguyen

VP of Delivery

Mai leads NTIOT's delivery organization across all client engagements, from team formation through ongoing account health. She built the internal engagement-model framework used across the company.

Khoa Pham

Head of AI Engineering

Khoa leads NTIOT's AI & Data practice, with a background in applied ML for fraud detection and recommendation systems. He's led model deployment for clients processing millions of transactions daily.

Anh Le

Head of Cloud & DevOps

Anh runs the Cloud Engineering and DevOps practice, specializing in migrations for regulated industries. AWS and Azure certified, and a frequent internal trainer on infrastructure-as-code practices.

Culture

How we actually work day to day

Every project has one lead engineer you can reach directly over Zalo throughout the engagement — no layers of account managers in between.

We hire for the ability to simplify, because most of the work is turning a small shop's real needs into software that's easy to use, not a system that shows off technical complexity.

How we work

A delivery process built for visibility, not surprises

Every engagement follows the same disciplined rhythm — so you always know what's shipping next and why.

01
Understand & recommend
We learn how you currently run things and recommend a solution that fits your scale and real budget.
02
Design the interface
A simple, easy-to-use interface for you and your customers, sent for your review before any code is written.
03
Build in stages
Built in small stages, so you see real progress every week instead of waiting for one final handover date.
04
Test speed & experience
Page speed and usability are tested across real devices before launch, not just functionality.
05
Launch & support
A hands-on walkthrough for you and your staff, plus ongoing maintenance support once the system is live.